The construction business is full of poorly thought out, not very systematic approaches to branding.  That was not the case working with the guys from Manual Labor. They came to the table with ideas for an identity that was clean, but also bold enough to stand toe-to-toe in the construction market. The finished identity built on common queues from the construction world; hazard lines, wooden planks & the like. The slightly rounded iconographic style left the marks feeling friendly and approachable, something the team was concerned about.