Treehugger

Outdoor Goods | Branding | Packaging

When I was approached to work on this project by my friend Tyler Moore– I was really excited to help him on the branding. He had some really interesting concepts for 3d printed outdoor equipment, and I really wanted to create an identity that was clean, yet not foreign to the category. I think we ended up with a mark that was rugged, yet still surprisingly elegant. He brought onboard Jordan Phillips from Creator’s Exclusive to complete the videography, and he really knocked it out of the park. It’s an exciting brand, and I really hope we set him up for success.